Raising funds to place defibrillators throughout the UK

Our Vision

Sudden Cardiac Arrest kills approximately 100,000 people a year in the UK.

AEDdonate is committed to improving survival from out of hospital cardiac arrests, supporting the placement and use of Automated External Defibrillators (AED) to local communities.

We achieve this by giving communities the opportunity to fundraise or purchase an AED which can then be registered with your local Ambulance Trust for use in an Emergency.

This will help protect communities from the UK’s biggest killer, Sudden Cardiac Arrest (SCA). By working together we CAN save lives.

£4 a month keeps an AED ready to respond in your community.

Our Journey So Far...

The Start

Jamie Richards left Staffordshire Fire and Rescue Service to form the charity.

May 2014

Charity Starts at Home

External AED installed at our local Co-operative supermarket, covering the High Street of Stone, Staffordshire against the risk of sudden cardiac arrest.

July 2014

Tip of the Iceberg

Successfully installed 30 AEDs across the UK into schools, pubs and communities.

August 2014

Start of Something Big

After going public with our marketing and charity mission, we experienced a fantastic response from communities all over the UK, helping us to reach a huge milestone with 100 defibrillators installed through our fundraising programme.

October 2014

Happy Birthday AEDdonate!

AEDdonate has its first birthday party!

May 2015

Fully Registered Charity

After fundraising to become a national registered charity, AEDdonate is able to permanently lower the costs of fundraising for an AED for communities across the UK.

July 2015


After gaining significant momentum in helping communities throughout the UK to gain access to a defibrillator, AEDdonate expands its volunteer programme- taking on new volunteers and full-time staff who offer their time to help more communities across the UK to fundraise successfully.

November 2015

Developed Charity Beer

Designed and developed a charity beer called Stone Revival with Limestone brewery, who are based in Stone.

January 2016

Charity Ball

1st charity ball – to raise the profile of AEDdonate, hosted our 1st charity ball which raised over £5000 with over 250 attending.

April 2016

500 AEDS

Really busy year, placing over 500 AEDs to date.

November 2016

Community Room

Opened up community room

February 2017

2nd Charity Ball

Hosted 2nd charity ball, raising over £5000

April 2017

3rd Birthday

Celebrated 3rd birthday

May 2017

"Revive Live" Music Festival

Hosted 1st music “Revive Live”

September 2017

Charity Shop Opening

Opened first charity shop in Stone

September 2017

Charity shop on the move

AEDdonate Retail moved to a larger store on the High Street 10x bigger!

September 2018

AEDdonate Celebrates 4th Birthday

Celebrated 4th Birthday

May 2018

1000 Defibs Installed

AEDdonate has funded or supported the installation of 1000 AED’s into the community

October 2018

Project Heartbeat goes live

Project Heartbeat in partnership with Cardiac Science goes live.

Feb 2019

60 AED's funded by us donated to 60 schools.

AEDdonate donated 60 units to schools across the UK

April 2019

AEDdonate opens shop 2

Our retail arm doubled in size and we opened our next shop in Market Drayton.

December 2019

Global Pandemic

While the world changed our mission didn’t. We still provided our 24/7 service and funding to ensure all of our existing sites remained fully operational to support our communities and our AMAZING NHS. During Lockdown our AED deployments rose by 37%.

March 2020

Shop Number 3! - Newport

Just 1 year later and mid pandemic we opened shop number 3 in Newport, Shropshire.

Meet The Team

Portrait of Jamie Richards - Chief Executive Officer

Jamie Richards

Chief Executive Officer

When we asked Jamie about his role he struggled to provide a relatable answer that didn’t involve being all serious and professional, we decided to write it ourselves.

Jamie is the one who created AEDdonate, it was born out of realisation when he worked for the fire service, through his work he realised the importance of defibrillators and just how easy they are to use. With a burning idea inside he decided to leave his job in the fire service to focus on what he could do to improve responses to Sudden Cardiac Arrest. 6 years down the line and AEDdonate have been able to facilitate the placement of over 1900 defibrillators throughout the country. Whilst the mission is big Jamie wants to put a stop to families suffering heartache and devastation due to something that can reduced or prevented.

You might think being a CEO means that Jamie is sat at his desk engrossed in the computer but this couldn’t be further from the truth. Jamie loves being out in the community whether it be site visits, training, doing a stint in the charity shop or simply meeting supportive organisations and potential sponsors. Jamie is very much hands on and encourages all of us to do the same.

When Jamie isn’t at work he enjoys spending time with his wife Rachel and the 2 little boys in his life. Being a dad has made Jamie want to work harder and stay committed even when the going gets tough.

“No one ever made a difference by being like everyone else” PT Barnum


Twitter @aeddonatejamie

Portrait of Rachel Richards  - Head of Operations

Rachel Richards

Head of Operations

Rachel came to the team after 17 years in the ambulance service, working frontline as a Paramedic. Throughout her ambulance career Rachel gained hands on experience when dealing with out of hospital cardiac arrests and was also part of the community response team working to ensure communities could be better prepared in the event of a medical emergency.

She is passionate and determined to help break down the barriers and prove that no obstacle should stand in the way of a community equipping themselves with a defibrillator, she is a woman on a mission. Equipped with her clinical knowledge and experience Rachel is also a qualified instructor and provides training courses in the community to help reassure and promote the safe use of a defib.

Rachel is also responsible for the retail side of the charity; you know what they say about women and shopping! Whilst overseeing the 3 shops she also manages our donation banks and recycling opportunities.

Rachel is mum to Fletcher and Seth and a supportive wife to Jamie and his wild ideas.


Twitter @aeddonaterach

Portrait of Chamila Welengoda - Head of Finance

Chamila Welengoda

Head of Finance

The ‘technical’ one, anything that’s a bit more complicated that switch it off and on again gets sent to Chamila and 9 times out of 10 he sorts it! When he’s not troubleshooting for the rest of us he ensures the charity runs well on a day to day basis. When you see a picture of the defib on the wall, Chamila is the one who has ordered the cabinet and defibrillator, organised the sponsor board and arranged the installation with our electrician.

Chamila has a degree in accountancy and finance, thinking back to those days of study he openly admits he didn’t ever see his qualifications helping to make such a difference in the community.

Chamila is married to the lovely Sue and describes himself as car enthusiast, whilst he’d also like us to mention his collection of RC cars we’re keeping this topic of conversation to a minimum (he’s very passionate!).


Twitter @aeddonate

Portrait of Julie Lawton - Installations Coordinator

Julie Lawton

Installations Coordinator


Twitter @aeddonate

Portrait of Amy Bellamy - Charity Support Officer

Amy Bellamy

Charity Support Officer


Twitter @aeddonate

Portrait of Martin Bates - Defibrillator Site Installer

Martin Bates

Defibrillator Site Installer


Twitter @aeddonate

Portrait of Josie Morris MBE - Trustee

Josie Morris MBE



Twitter @aeddonate

Portrait of Dr Jon Bingham - Trustee - Clinical Lead

Dr Jon Bingham

Trustee - Clinical Lead


Twitter @aeddonate

Portrait of Jess Gallimore - Trustee - Volunteer Lead

Jess Gallimore

Trustee - Volunteer Lead


Twitter @aeddonate

Portrait of Lucy Lead - Trustee

Lucy Lead



Twitter @aeddonate

Portrait of Phil Walker  - Chair of Trustees

Phil Walker

Chair of Trustees


Twitter @aeddonate